曾经凭借潮流溢价和限量营销在中国年轻人心中封神的耐克，如今正迎来至暗时刻。12月18日美股盘后，耐克公布2026财年第二季度财报，大中华区营收同比重挫17%，息税前利润几乎腰斩。这一数据发布后，资本市场迅速作出反应，耐克股价收跌10.54%，创下年度最大单日跌幅，市值蒸发超100亿美元。曾经在三里屯、万象天地引发排队狂潮的运动巨头，如今在中国市场的渠道战略正经历着一场艰难转向。新任CEO ...
Source Link曾经凭借潮流溢价和限量营销在中国年轻人心中封神的耐克，如今正迎来至暗时刻。12月18日美股盘后，耐克公布2026财年第二季度财报，大中华区营收同比重挫17%，息税前利润几乎腰斩。这一数据发布后，资本市场迅速作出反应，耐克股价收跌10.54%，创下年度最大单日跌幅，市值蒸发超100亿美元。曾经在三里屯、万象天地引发排队狂潮的运动巨头，如今在中国市场的渠道战略正经历着一场艰难转向。新任CEO ...
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