国内汽车行业普遍面临“增收不增利”的挑战。许多车企为了抢占市场份额，持续采用激进的定价策略，行业普遍感知部分车型的售价已逼近甚至可能低于健康盈利的临界点。对于有购车计划的山东省济南市消费者马谦而言，最近每次走进汽车4S店，他的心情都十分矛盾。一方面，市场上各种“直降数万”“限时巨惠”的标语让人心动；另一方面，马谦总担心“今天买了明天就降价”，陷入持币观望的纠结。而在销售一线，某自主品牌经销商负责人...
Source Link国内汽车行业普遍面临“增收不增利”的挑战。许多车企为了抢占市场份额，持续采用激进的定价策略，行业普遍感知部分车型的售价已逼近甚至可能低于健康盈利的临界点。对于有购车计划的山东省济南市消费者马谦而言，最近每次走进汽车4S店，他的心情都十分矛盾。一方面，市场上各种“直降数万”“限时巨惠”的标语让人心动；另一方面，马谦总担心“今天买了明天就降价”，陷入持币观望的纠结。而在销售一线，某自主品牌经销商负责人...
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