折扣超市成大厂新战场

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本报记者 鹿杨大厂不约而同地在折扣超市赛道短兵相接。12月17日,京东折扣超市北京首店在门头沟开业。此前,美团快乐猴超市已在北京开了两家门店。而在其他城市,京东、美团、阿里的折扣超市更是遍地开花。大厂因何瞄准线下市场?主打极致性价比的折扣超市又为何成了香饽饽赛道?业内分析人士认为,线上流量天花板见顶、获客成本日益高企等原因,倒逼互联网大厂线下破局。未来,随着互联网巨头从流量争夺战转向供应链深耕战,...

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