12月25日,保时捷中国向北京商报记者确认了北京石景山保时捷中心的销售业务即将终止的消息,并计划于2026年将中国市场的销售网点缩减至80家左右。与此同时,面对纯电车型竞争加剧、中国市场业绩承压的现状,保时捷选择重新聚焦燃油车并提出“赢回中国”的战略。 业内人士指出,保时捷想要实现“赢回中国”的目标,远不止于收缩渠道和调整产品动力,关键在于进行一场深度的、体系化的本土化变革。要针对中国消费者对...
Source Link12月25日,保时捷中国向北京商报记者确认了北京石景山保时捷中心的销售业务即将终止的消息,并计划于2026年将中国市场的销售网点缩减至80家左右。与此同时,面对纯电车型竞争加剧、中国市场业绩承压的现状,保时捷选择重新聚焦燃油车并提出“赢回中国”的战略。 业内人士指出,保时捷想要实现“赢回中国”的目标,远不止于收缩渠道和调整产品动力,关键在于进行一场深度的、体系化的本土化变革。要针对中国消费者对...
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