透过五大变化,预判新茶饮的2026年

伯虎财经
Dec 26, 2025

出品/伯虎财经撰文/林恩2025年,中国新茶饮行业站在了从“规模扩张”向“价值深耕”的关键转折点。这一年,有新的消费需求出现,跑出细分赛道;也有新的发展模式诞生,重塑茶饮行业的未来方向。“0元奶茶”,茶饮行业的一场“昙花一现”2025年5月,一场由平台巨额补贴掀起的外卖大战,席卷了整个茶饮市场。“0元奶茶”“满20减10”等活动铺天盖地,带动消费热潮。这场大战对茶饮品牌的经营产生了直接影响。据...

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