2025年中国消费品牌全球化趋势显著 蜜雪冰城等品牌在海外市场表现亮眼

太平洋科技
Dec 29, 2025

据悉,随着部分传统消费品牌的市场份额缩减,中国消费品牌正在加速全球化布局。蜜雪冰城在东南亚已实现万店规模,泡泡玛特在泰国引发现象级排队热潮,新茶饮品牌集体进军欧美市场,标志着中国消费品牌全球化元年的到来。在整体投资遇冷的背景下,资本流向呈现高度集中态势,部分赛道展现出未来人口红利的发展潜力。

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