耐克第二财季业绩承压,转型关键期成效几何

中国能源网
Dec 29, 2025

近日,耐克2026财年第二季度财报揭晓,这家运动品牌巨头站在了转型战略的关键节点。在全球消费市场波动与大中华区业绩“失速”的双重压力下,耐克该季度实现124.27亿美元营收,同比增长约1%;净利润达到7.92亿美元,同比下降32%。目前,耐克的“Win Now”计划正在加速推进,这家运动品牌巨头正以调整组织架构、强化合作伙伴关系、零售体验升级等举措为支点,撬动一盘长期复苏的复杂“棋局”。库存改善...

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