蜜雪冰城这波操作稳了

未来消费Lite
Dec 29, 2025

作者| 云开编辑| 方乔在星巴克一杯拿铁逼近6美元的美国市场,蜜雪冰城把冰淇淋定价1.19美元,珍珠奶茶3.99美元起。圣诞节当天,这家中国茶饮连锁品牌在纽约同时开出两家门店,标志性的“雪王”形象出现在时代广场。五天前,美国首店刚在洛杉矶好莱坞开业。从布鲁克林华人区到韩国城写字楼,从好莱坞星光大道到百老汇,蜜雪冰城的选址策略清晰而大胆——用极致低价在美国最昂贵的地段发起挑战。01美国三家门店的选址...

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