5折卖鞋,“中产的旧爱”失宠了

36氪
Dec 30, 2025

2015年,刚刚离开万科的毛大庆,在创业前夕翻译了一本书。中文书名“鞋狗”,指全身心投入鞋子制造、销售或设计的人,象征对热爱事业的执着追求。书中主人公是 耐克 创始人菲尔·奈特,讲述他从借款50美元起步,通过代理日本跑鞋逐步创立耐克公司的经历。书中强调“前进,不要停下来”的行动准则,还原了他创业过程中的团队协作、商业决策和危机突破。彼时,凭借AIR FOREC、AIR JORDAN、DUNK、...

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