一次5毛钱的涨价,如何让康师傅痛失7亿与基本盘?

经销商微刊
Dec 30, 2025

康师傅未曾料到,一次调价决定会引发如此迅猛的市场反噬。2025年上半年,其饮品业务营收同比下滑2.6%,半年少卖7亿元,创下五年来中期业绩首次负增长。与此同时,超过3400家经销商在上半年内选择离开,两年累计流失的合作伙伴已超1.3万家。曾经占据市场主导地位的康师傅饮料,似乎正在失去消费者的青睐。01五毛钱引发的市场震荡在平价饮料市场,五毛钱的涨价往往触碰着消费者敏感的心理底线。2024年初,...

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