作者 | 曾有为来源 | 品牌观察官(ID:pinpaigcguan)引言5年来首次下滑,康师傅“舍弃”深耕了20年的“平价”市场,没想到涨价后的反噬很快就来了。涨价后半年少卖7亿,半年流失了3400多个经销商,消费者直言被刺痛,许多商家也选择用不进货来表示态度。但即使是这样,康师傅依然坚持,要把相关的“涨价策略”进行到底。即使如今其销量已经被涨价反噬,不少消费者也选择用脚投票,购买更加平价的友商...
Source Link作者 | 曾有为来源 | 品牌观察官(ID:pinpaigcguan)引言5年来首次下滑,康师傅“舍弃”深耕了20年的“平价”市场,没想到涨价后的反噬很快就来了。涨价后半年少卖7亿,半年流失了3400多个经销商,消费者直言被刺痛,许多商家也选择用不进货来表示态度。但即使是这样,康师傅依然坚持,要把相关的“涨价策略”进行到底。即使如今其销量已经被涨价反噬,不少消费者也选择用脚投票,购买更加平价的友商...
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