一假性增长将耐克2026财年Q2财报拆解,会发现其净销售端虽以124.3 亿美元小幅超出市场预期的 122.2 亿美元,但剔除汇率因素后实则与去年同期持平,77亿美元的鞋类核心业务营收陷入停滞,占比近重的服装品类仅实现4%的微增。这种“假性增长”的背后,是区域市场的严重失衡:北美市场的微弱增长被大中华区17%的营收暴跌完全抵消,后者17亿美元的营收规模较2022年同期也明显缩水,息税前利润更是骤降...
Source Link一假性增长将耐克2026财年Q2财报拆解,会发现其净销售端虽以124.3 亿美元小幅超出市场预期的 122.2 亿美元,但剔除汇率因素后实则与去年同期持平,77亿美元的鞋类核心业务营收陷入停滞,占比近重的服装品类仅实现4%的微增。这种“假性增长”的背后,是区域市场的严重失衡:北美市场的微弱增长被大中华区17%的营收暴跌完全抵消,后者17亿美元的营收规模较2022年同期也明显缩水,息税前利润更是骤降...
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