深度 | 蜜雪冰城的增长逻辑,已经发生质变了

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Dec 29, 2025

文:赵明编辑:周易已经拥有5.3万家门店的蜜雪集团,该如何寻求下一步增长?这是外界对于蜜雪集团最重要的观察视角之一,也是蜜雪冰城股价波动的核心要素。自蜜雪集团半年报发布后,其股价在总体的承压中上下波动,折射出资本市场对其谨慎观望的态度。不过到了年底,蜜雪集团的诸多动态,开始让它的增长逻辑变得更加明晰。一方面,进入到12月下旬,作为蜜雪集团下的核心品牌,蜜雪冰城终于登陆美国市场,其美国首店于12月...

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