在消费投资的牌桌上，最大的错觉莫过于将热闹等同于趋势。数据能告诉人们真相，也可能把人带到沟里。有时候要么过于宏大、难以指导具体行动，要么过于细碎、容易误导判断。最近，备受市场期待的北大国发院“中国线上消费品牌指数”（CBI）以及配套的“全球品牌中国线上500强”（CBI500）最新季度数据如期发布，也为我们观察消费市场提供了一个很好的切口。这个榜单有两点很重要，首先是，它的数据来源于淘宝天猫真实、...
Source Link在消费投资的牌桌上，最大的错觉莫过于将热闹等同于趋势。数据能告诉人们真相，也可能把人带到沟里。有时候要么过于宏大、难以指导具体行动，要么过于细碎、容易误导判断。最近，备受市场期待的北大国发院“中国线上消费品牌指数”（CBI）以及配套的“全球品牌中国线上500强”（CBI500）最新季度数据如期发布，也为我们观察消费市场提供了一个很好的切口。这个榜单有两点很重要，首先是，它的数据来源于淘宝天猫真实、...
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