中手游股价大幅拉升超5%,“仙剑”IP连放利好驱动市场信心

格隆汇
Dec 31, 2025

12月31日,港股游戏板块个股中手游(0302.HK)今日股价出现明显异动,盘中大幅上涨5.41%。市场分析认为,此次股价走高,或与近期中手游旗下核心IP《仙剑奇侠传》在“影视+游戏”双线连续释放重磅利好消息、市场关注度与价值预期显著升温密切相关。

作为国产经典IP的代表,《仙剑奇侠传》借助前沿技术重塑与多元内容形态改编,正持续释放其深厚的品牌价值与商业潜力,引发行业与用户群体的高度关注。12月29日,由虚幻引擎5(UE5)全面打造的《仙剑奇侠传四》重制版正式发布首支预告,迅速在社交媒体和游戏社区引发热议。12月30日,系列首部官方授权动画《仙剑奇侠传三》在腾讯视频全网独播,上线前预约量即突破100万人次,开播后迅速登顶平台动漫热搜榜。

近年来,中手游持续深化对《仙剑奇侠传》IP生态的构建与运营,积极拓展动画、影视、衍生品等多元内容形态,成效正逐步显现。市场观察人士认为,随着《仙剑奇侠传四》重制版进入实质性开发阶段,以及动画等衍生内容的持续输出,其带来的用户反馈、流量效应以及潜在的商业收益,将持续影响市场对中手游及“仙剑奇侠传”IP价值的评估。IP生态的价值释放,有望为中手游打开新的增长空间。

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