贴牌二十年,该卖自己的名字了:一场没有退路的远征,与四家巨头的十年豪赌

七点热榜
Jan 02

一场没有退路的远征:中国家电出海如何跨越制造强、品牌弱的鸿沟国内家电市场早已不是从前那片蓝海。当你走进任何一家电器商城,空调、冰箱、洗衣机几乎家家户户都已备齐,增长空间越来越窄。与此同时,中国工厂生产的空调占到全球产量的八成,冰箱、洗衣机也超过五成——我们造得太多,但卖出去的品牌价值却远远不够。这就像一个工厂里最熟练的工人,每天生产出最优质的产品,却始终只能贴上别人的标签,赚取微薄的加工费。如今,...

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