文丨王浩然编辑丨何洋【亿邦原创】过去多年来,跨境电商行业的整体增长有赖于两个关键要素:一是相对宽松的贸易环境,如小额包裹免税政策让大量中国商品顺利涌入全球市场;二是主流跨境电商平台处在快速扩张期,激进地补贴、投流,以及低门槛引入供给等特点,都为卖家创造了红利期。但2025年,这两个要素都在发生变化:美国的关税战轰轰烈烈上演了半年,欧盟后脚也提高关税,全球多个国家和地区都陆续取消小额包裹免税政策,...
Source Link文丨王浩然编辑丨何洋【亿邦原创】过去多年来,跨境电商行业的整体增长有赖于两个关键要素:一是相对宽松的贸易环境,如小额包裹免税政策让大量中国商品顺利涌入全球市场;二是主流跨境电商平台处在快速扩张期,激进地补贴、投流,以及低门槛引入供给等特点,都为卖家创造了红利期。但2025年,这两个要素都在发生变化:美国的关税战轰轰烈烈上演了半年,欧盟后脚也提高关税,全球多个国家和地区都陆续取消小额包裹免税政策,...
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