金吾财讯 | 亚朵(ATAT)盘前涨超6%，截至发稿，报41.990美元。消息面上，国证国际发研报指，亚朵精准锚定400-800元/晚这一价格真空带，酒店空间设计精致独特，提供24小时的流动图书馆、特调早餐、健身房、洗衣房、会议室等功能。会员规模从2020年2500万爆发式增长至2024年8900万(CAGR36.8%)，至25年9月已经破亿。会员根据等级的不同，享受8-9折房价、早餐券、延时券、升房券等权益。会员体系不仅有利于公司保持用户粘性，增加复购率，同时会员通过APP直接预定客房也大幅减少了获客成本。零售业务成为第二增长曲线。亚朵旗下共有三个品牌：亚朵星球、萨和、Z2GO&CO，每个品牌都有各自的侧重点和品牌调性。其中亚朵星球以深睡为主打，爆款“深睡枕PRO”引领增长。2019年零售业务收入为6400万元，至2024年已经达到22亿元。零售业务无疑已成为新的增长引擎。
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