海尔专卖店的三个动作将重构家电渠道

家电圈
Jan 02

透过海尔专卖店在2026年“新打法、新策略、新定位”,家电圈认为,这不只是海尔智家持续升级赋能渠道商家的战略动作,还将为众多家电渠道商转型,提供有价值的思路和方法。但是,想直接复制海尔专卖店模式,可能性较小。常伟撰写作为海尔智家在中国市场经营变革的重头戏,一年又一年的海尔专卖店会议,已经持续了20多年。专卖店不只是海尔家电业务自营渠道的“基本盘”,更是海尔智家连接和交互用户的战略级抓手。如今,在...

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