蜜雪冰城于2025年12月20日在美国洛杉矶好莱坞星光大道开设首家门店,标志着其正式进入美国市场。5天后,纽约第八大道和百老汇大道的两家门店同步开业,并在时代广场投放广告,实现三地“闪电”布局。蜜雪冰城以极致低价策略切入美国市场,现做冰淇淋售价1.19美元,冰鲜柠檬水1.99美元,拿铁咖啡2.99美元,珍珠奶茶起价3.99美元,整体价格带为1.19至4.99美元,远低于当地茶饮品牌7至9美元的客...
Source Link蜜雪冰城于2025年12月20日在美国洛杉矶好莱坞星光大道开设首家门店,标志着其正式进入美国市场。5天后,纽约第八大道和百老汇大道的两家门店同步开业,并在时代广场投放广告,实现三地“闪电”布局。蜜雪冰城以极致低价策略切入美国市场,现做冰淇淋售价1.19美元,冰鲜柠檬水1.99美元,拿铁咖啡2.99美元,珍珠奶茶起价3.99美元,整体价格带为1.19至4.99美元,远低于当地茶饮品牌7至9美元的客...
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