红星美凯龙门店折损超1/4,居然智家“千店计划”不再,家居建材行业正在“去卖场化”?

泛家居圈
Dec 31, 2025

点击泛家居圈,关注中国家居建材家装业主流咨询平台最近几年,家居建材行业中一个话题被频繁提及:“传统家居卖场,还是不是流量的中心?”这种焦虑并非空穴来风。种种迹象显示,一个曾被奉为圭臬的渠道模式,正经历前所未有的挑战。无论是头部卖场运营商日趋谨慎的扩张步伐,还是品牌商在财报中不断强调的“多元化渠道建设”,都指向同一个方向:家居建材的流通逻辑正在被重写。巨头战略性收缩,卖场光环褪色行业的冷暖,企业感知...

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