蜜雪冰城旗舰店月入1500万引爆茶饮大店潮

DoNews
Jan 02

广州天河南一路新开业的蜜雪冰城旗舰店排起长队,而曾经聚集20多家奶茶店的“奶茶一条街”如今只剩一半门店,成为茶饮市场转型的缩影。赛道不再盲目扩张规模,高效高势能的单店模式正成为新趋势。2025年,蜜雪冰城在郑州、杭州、广州、南宁、重庆等地密集开设10多家品牌旗舰店。杭州西溪银泰城700㎡门店试营业当日清晨六点半已有消费者等候,八点门外排起百米长队;重庆1200㎡“雪王城堡”为全球最大的雪王门店,...

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