A ride-sharing giant and the owner of a popular baseball team might seem to have little in common. Yet Uber Technologies and the Atlanta Braves are both compelling bargains, according to Boyar Value Group’s annual Forgotten Forty list.
The list, put together each year by a team led by Jonathan Boyar, principal of the value-focused equity-research shop, focuses on companies the firm believes have been overlooked by the market. Uber and Atlanta Braves Holdings were both on the list last year, along with 14 other returnees to the portfolio, including Disney, Medtronic, Nintendo, and Barron’s owner News Corp.
Those stalwarts join two dozen prominent new stock picks. They include Airbnb, Berkshire Hathaway, Capital One, CVS, Restaurant Brands International, and Salesforce, as well as several smaller companies that Boyar thinks could be takeover targets.
Last year’s Forgotten Forty stocks posted an annual return of 12.7% from underperforming the S&P 500’s return of 14.1% over the same period because of the list’s relative lack of top tech companies. None of the Magnificent Seven made the cut for 2024 or 2025.
Boyar’s portfolio did best the gains for the equal-weighted S&P 500 index, as well as benchmarks such as the Russell 2000 Value and S&P 500 Value indexes.
The memory-chip company Micron Technology and Sphere Entertainment, a 2025 Barron’s stock pick, led the way. Both more than doubled in the past year. But the portfolio was weighed down by Comcast, Fortune Brands, and Diageo, which all tumbled more than 30%. None of these five stocks are among this year’s Forgotten Forty.
It might seem odd to characterize Uber, whose shares have surged more than 35% this year, as underappreciated by investors. But Boyar argues that Uber, trading at just 16 times 2026 estimated earnings before interest, taxes, depreciation and amortization, remains a bargain. The consensus forecasts on Wall Street are that Ebitda will increase by 34% this year and another 26% in 2026.
“These levels are not a demanding multiple for a business growing this rapidly,” Boyar said in an interview with Barron’s. He added that he thinks concerns about how self-driving technology from Alphabet’s Waymo, an Uber partner; Tesla; and other companies could hurt Uber are overdone.
Uber is also working on its own robo-taxis, which Boyar thinks will help put the company “in pole position for autonomous driving.”
The Atlanta Braves, meanwhile, struck out on both the baseball diamond and Wall Street in 2025. The team missed the Major League Baseball playoffs and its stock is up only 4% this year, trailing behind the broader market by a wide margin.
But Boyar is bullish on the Braves for two key reasons. First, he noted in the report that “ever-increasing media rights deals provide huge support for team/league valuations.”
That could boost the valuation for the Braves. Also in line to benefit are two other sports-themed stocks on the Forgotten Forty list: the auto-racing circuit Formula One Group, which recently struck a lucrative new broadcasting deal with Apple, and Madison Square Garden Sports. MSG Sports, a 2025 Barron’s stock pick, owns the New York Knicks basketball team and New York Rangers hockey franchise.
A change to tax rules is another potential positive for the Atlanta Braves. Boyar pointed out that as part of President Donald Trump’s One Big Beautiful Bill, publicly traded sports teams will be unable to deduct the salaries of their highest-paid players beginning in 2027. That could put pressure on John Malone, the top shareholder of the Braves, to sell the team, he argued. The Braves, with a current market capitalization of $2.5 billion, could fetch a premium valuation, he said.
Another potential acquisition candidate is UniFirst, a uniform rental and laundry company that is currently fielding a takeover offer from rival Cintas. While UniFirst has rejected previous overtures from Cintas, it could be pushed by activist shareholders to accept the deal, Boyar said.
If the activists succeed, investors stand to profit handsomely. UniFirst, now worth about $3.4 billion, is currently trading for just $196 a share, a nearly 30% discount to the $275 Cintas is offering.
Boyar thinks it is possible that other small-to-mid-sized companies in the Forgotten Forty could eventually be taken over for premium prices. He noted that 11 of the stocks on this year’s list have market caps below $10 billion, which he said in the report puts them “squarely within the range where improved financing conditions, more realistic pricing expectations, and disciplined buyers could intersect.”
In other words, the M&A sweet spot.