New World Development Company Limited reported a strong surge in visitor traffic and sales at its K11 MUSEA retail landmark during the New Year period. From December 31 through the three-day New Year holiday in Mainland China (January 1 to January 3), combined footfall at K11 MUSEA increased by nearly 50% year-on-year. Member sales rose by over 40% compared to the same period in 2024. International luxury brands and watch & jewellery brands saw the strongest performances, with sales up over 40% and 80% year-on-year, respectively. The highest single purchase by a tourist exceeded HK$1 million. K11 MUSEA also introduced tourist-exclusive e-vouchers valued at over HK$1,000 and launched new store openings and festive activations to attract visitors. With Chinese New Year approaching, the company plans to collaborate with payment platforms for new promotions to sustain the momentum.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. New World Development Co. Ltd. published the original content used to generate this news brief on January 05, 2026, and is solely responsible for the information contained therein.