Shopee与TikTok Shop占越南电商市场98%份额

蓝海亿观网
Jan 05

Shopee与TikTok Shop占越南电商市场98%份额Q&Me报告显示,越南电商市场由Shopee与TikTok Shop占据98%份额,形成双寡头格局(Shopee52%、TikTok Shop46%)。两者均主打低价,但定位分化:TikTok Shop订单集中35万越南盾以下低价区间,以时尚类冲动消费商品为主;Shopee品类更全,中高价段表现强劲,成350万-1000万+越南盾高价值...

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