康师傅“少帅”接棒 老汤能否煮沸新时代

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Jan 08

点击蓝字,关注我们2026.1.8在行业竞争仍然激烈的背景下,康师傅选择在2026年开启新一轮管理交接,有业内人士分析,其关键看点或在于,魏宏丞在饮品板块多年主导经验,将把这个国民品牌带向何处?一张略显拘谨的官方肖像照里,43岁的魏宏丞穿着深色西装,微笑标准。他身后的影子,是他那位以“硬颈”闻名、将一包方便面做成千亿帝国的父亲——魏应州。这位从台湾旧制油工厂起步的创业者,曾用一句“‘食’字上面是人...

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