摩根士丹利认为,哔哩哔哩(BILI.US) 的广告业务表现稳健,但游戏业务前景未明朗,对其美股给予“与大市同步”评级,目标价为26美元。报告指出,哔哩哔哩在2025年首九个月用户增长与使用时长表现良好,主要受到高质量中长视频内容推广的驱动,管理层料情况可维持到2025年第四季和2026年。广告业务稳定增长,2025年“双十一”期间电商广告收入按年增长30%,AI相关广告成为新亮点。广告负载率全年...
Source Link摩根士丹利认为,哔哩哔哩(BILI.US) 的广告业务表现稳健,但游戏业务前景未明朗,对其美股给予“与大市同步”评级,目标价为26美元。报告指出,哔哩哔哩在2025年首九个月用户增长与使用时长表现良好,主要受到高质量中长视频内容推广的驱动,管理层料情况可维持到2025年第四季和2026年。广告业务稳定增长,2025年“双十一”期间电商广告收入按年增长30%,AI相关广告成为新亮点。广告负载率全年...
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