Brunswick Upgraded With Boat Demand Seen Rising -- Market Talk

Dow Jones
Jan 07

1718 ET - Jefferies feels optimistic about boat-maker Brunswick, which it upgrades to buy from hold citing expectations for sunnier boat demand. Boat spending is expected to rebound from its post-COVID lull in the coming years, while easing federal interest rates translate into lower financing costs for dealers and buyers, the analysts said in a research note. Jefferies raises the target price for Brunswick to $115, from $65. The analysts expect Brunswick to outperform Wall Street expectations, with Jefferies forecasting 2027 EPS that's more than 50% above consensus estimates. Brunswick shares finish up 11% at $83.65.(amira.mckee@wsj.com)

 

(END) Dow Jones Newswires

January 06, 2026 17:18 ET (22:18 GMT)

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