Nine Entertainment's publishing division, which generates a third of the Australian media conglomerate's annual earnings, faces several AI-related challenges, according to Jefferies analyst Roger Samuel. Among the risks that Samuel lists in a note to clients is the potential for AI-generated summaries in searches and apps to reduce traffic to Nine's various news sites. He also warns that independent journalists use AI tools to generate content quickly, although the perception of Nine as a trusted source offers some protection from this threat. The group could find its ability to charge premium advertising rates weakened if the industry diverts spending to AI-powered environments, Samuel adds. (stuart.condie@wsj.com)
(END) Dow Jones Newswires
January 06, 2026 18:12 ET (23:12 GMT)
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