本文为独立观点，数据援引网络公开信息，如有纰漏，欢迎指正在存量竞争时代，李宁正试图同时赢下两场截然不同的战争近日，瑞典百年户外品牌Haglöfs（火柴棍）全球旗舰店在上海淮海中路揭幕。这不仅是又一个高端品牌入华的故事，其背后李宁系资本（莱恩资本）一套清晰的“双轨制”战略：以收购运营的海外高端品牌（火柴棍）向上突破，对标安踏的始祖鸟；同时，以主品牌的“性价比革命”向下深耕，稳住大众市场基本盘。图源/...
Source Link本文为独立观点，数据援引网络公开信息，如有纰漏，欢迎指正在存量竞争时代，李宁正试图同时赢下两场截然不同的战争近日，瑞典百年户外品牌Haglöfs（火柴棍）全球旗舰店在上海淮海中路揭幕。这不仅是又一个高端品牌入华的故事，其背后李宁系资本（莱恩资本）一套清晰的“双轨制”战略：以收购运营的海外高端品牌（火柴棍）向上突破，对标安踏的始祖鸟；同时，以主品牌的“性价比革命”向下深耕，稳住大众市场基本盘。图源/...
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