必胜客首开独立汉堡店,但汉堡赛道竞争已白热化

第一财经
Jan 06

必胜客开始推出汉堡独立门店了。  近日,百胜中国旗下必胜客品牌推出了新模块“必胜汉堡”。目前共开出了两家门店,均位于深圳。深圳当地人士在必胜汉堡新闻路门店看见,必胜汉堡和必胜客门店紧挨着,工作日晚间,必胜汉堡的门店有十几位顾客在用餐,时不时也有外卖骑手出入门店。  从具体运营模式来看,必胜汉堡主打一人食赛道,现点现做,面包坯与普通汉堡不同,是比萨面包。大众点评信息显示,必胜汉堡人均客单价约34元,...

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