美团 Keeta 不碰欧美硬骨头,却在沙特巴西赚得 “高利润”

Ofweek光电信息网
Jan 08

2023 年的香港街头,外卖骑手们车筐上的 logo 悄悄变了样——一个名叫“Keeta”的新品牌,带着“十亿激赏”的红色海报,闯进了被 Deliveroo 和 Foodpanda 垄断十年的市场。彼时没人想到,这个背后站着美团的“新兵”,会在不到一年后以 44% 的订单量份额登顶香港外卖榜,更会在一年后带着这套打法,一路闯到沙特的沙漠和巴西的雨林,在全球外卖战场上掀起“中国模式”的风暴。美团出海...

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