家电业开局火拼!海尔美的格力长虹奥克斯变局苏宁康佳惠而浦逆转

家电圈
Jan 11

一年又一年,唯有不断学习与突破才是真!面对已经开启的2026年,众多家电厂商内心充满了希望,也存在不少的忐忑与不安。希望在于,家电国补政策的继续实施,虽然补贴品类和标准有所调整,但并不影响家电厂商的市场动作和冲劲,更重要的是家电作为家庭耐用消费品的地位和价值得到全面巩固,存量换新和新增升级双轮驱动。忐忑在于,整个家电产业面临着竞争白热化,材料成本大涨,以及消费需求低迷等多重压力,在一线市场面临着...

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