近年来，文娱市场迎来新风口，漫剧这一新兴内容形态呈现爆发式增长态势。据巨量引擎数据，2025年上半年，漫剧供给量以83%的复合增长率迅速扩容，播放量、点赞量分别实现92%、105%的复合增长。阅文、快手、知乎等平台及众多中小制作公司纷纷入局，AI技术与海量IP的结合重塑了行业生态，不过，剧本短缺、同质化以及侵权风险等问题也随之浮现，行业正处于从“量增”向“质优”转型的关键阶段。漫剧是短视频逻辑下对...
Source Link近年来，文娱市场迎来新风口，漫剧这一新兴内容形态呈现爆发式增长态势。据巨量引擎数据，2025年上半年，漫剧供给量以83%的复合增长率迅速扩容，播放量、点赞量分别实现92%、105%的复合增长。阅文、快手、知乎等平台及众多中小制作公司纷纷入局，AI技术与海量IP的结合重塑了行业生态，不过，剧本短缺、同质化以及侵权风险等问题也随之浮现，行业正处于从“量增”向“质优”转型的关键阶段。漫剧是短视频逻辑下对...
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