2026年伊始,阿迪达斯敲定苏超(江苏省城市足球联赛)赞助方案,以800万现金+每队100万装备的形式入局。按13支参赛队计算,总赞助额达2100万元,远超传闻中李宁500万的报价,取代卡尔美成为新赛季独家装备供应商。2026赛季苏超赞助商阵容将迎“洗牌”,苏宁易购大概率顶替京东,主冠名权报价已高达5000万元,印证赛事IP价值跨越式提升。苏超以“全民足球+文旅”为定位,80%观众为非传统球迷,...
Source Link2026年伊始,阿迪达斯敲定苏超(江苏省城市足球联赛)赞助方案,以800万现金+每队100万装备的形式入局。按13支参赛队计算,总赞助额达2100万元,远超传闻中李宁500万的报价,取代卡尔美成为新赛季独家装备供应商。2026赛季苏超赞助商阵容将迎“洗牌”,苏宁易购大概率顶替京东,主冠名权报价已高达5000万元,印证赛事IP价值跨越式提升。苏超以“全民足球+文旅”为定位,80%观众为非传统球迷,...
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