红星美凯龙跨界汽车零售布局32万方

DoNews
Jan 12

近日,中国家居龙头企业红星美凯龙宣布持续推进汽车业态布局,已在全国46座城市拓展汽车零售业务,经营面积超过32万平方米。这一战略举措标志着企业从传统家居卖场向“车居一体”生态模式的深度转型。红星美凯龙的汽车业务布局始于2020年重庆二郎商场引入高端二手车交易中心的试点探索,并于2023年正式将汽车纳入集团生态延伸战略。2024年9月,成都佳灵商场“π空间”首店开业,标志着其汽车业务全面破圈。同年...

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