叶国富的 IP 豪赌:6000 家门店换一个宇宙

零售公园
Jan 09

用IP连接情感,用场景创造快乐。这场从“卖货”到“造梦”的跨越,或许真的能诞生一个属于中国的“迪士尼”,但长路仍漫漫。作者丨一文出品丨零售公园“家人们,我们正处在中国IP崛起的黄金时代……未来十年,我们要带领100个中国IP走向世界,亲手打造世界级的IP。”叶国富在2026新年寄语《以IP为帆,向世界出发》中喊出了要成为“全球领先的IP运营平台”的口号,同时也为名创优品锚定了从“零售公司”到“文化...

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