宜家、居然之家、红星美凯龙商场数量缩减,家居卖场进入质量深耕新阶段

优居研究院
Jan 08

1月7日,宜家中国宣布自2026年2月起关闭上海宝山、广州番禺等7家商场,并计划同步新开超10家小型门店优化布局。作为家居零售行业的领军企业,宜家此次战略调整引发了业界广泛关注。而除宜家外,红星美凯龙与居然之家等头部家居卖场的商场数量,也呈现收缩的趋势。据红星美凯龙发布的运营数据显示,截至2025年12月31日,红星美凯龙共经营345家商场,相比2024年底的405家商场,减少了60家。据居然之家...

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