市场监管总局与国家互联网信息办公室近日联合印发《直播电商监督管理办法》,明确自2026年2月1日起全面实施。该文件通过构建全链条责任体系、强化技术监管手段、完善协同治理机制,为直播电商行业划定发展红线,标志着我国对这一新兴业态的监管进入规范化、法治化新阶段。针对行业长期存在的假冒伪劣、虚假宣传、私域乱象等突出问题,办法创新性地建立"四位一体"责任框架,将平台经营者、直播间运营者、直播营销人员及服务...
Source Link市场监管总局与国家互联网信息办公室近日联合印发《直播电商监督管理办法》,明确自2026年2月1日起全面实施。该文件通过构建全链条责任体系、强化技术监管手段、完善协同治理机制,为直播电商行业划定发展红线,标志着我国对这一新兴业态的监管进入规范化、法治化新阶段。针对行业长期存在的假冒伪劣、虚假宣传、私域乱象等突出问题,办法创新性地建立"四位一体"责任框架,将平台经营者、直播间运营者、直播营销人员及服务...
Source LinkDisclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.