比亚迪新车发布会宣传语“撞衫” 东风日产连夜发文称“震惊”

国际金融报
Jan 09

1月8日晚,比亚迪2026款秦L DM-i车型新车发布会因使用“两王+四个2”的产品亮点总结表述,引发与东风日产N6发布会创意“撞衫”争议。  有网友对比发现,比亚迪方面的表述与东风日产12月1日N6上市发布会上的核心传播语高度相似。  比亚迪发布会结束当晚,东风日产汽车销售有限公司市场部部长孙豪通过社交平台发声,称“今天有点被小震惊了,但还是感谢比亚迪今晚对东风日产插混N6的欣赏、学习和致敬”,...

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