Commerce.com Inc., parent company of BigCommerce and Feedonomics, has announced its endorsement of Google's new Universal Commerce Protocol (UCP). This collaboration aims to establish a common standard for agent-driven commerce, enabling seamless interactions between merchants and customers across Google's AI-powered shopping experiences. As part of the partnership, Commerce.com is developing solutions that will allow merchants to offer direct purchasing within Google’s AI surfaces, such as Search in AI Mode and the Gemini app. This initiative is expected to streamline the shopping journey, making it easier for consumers to move from discovery to purchase while helping merchants stay competitive in AI-driven environments.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Commerce.com Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9623260-en) on January 11, 2026, and is solely responsible for the information contained therein.