又一高端品牌进入中国,李宁出手,硬刚始祖鸟

创业邦
Jan 11

编者按:本文来自微信公众号“天下网商”(ID:txws_txws),作者:周晓奇,创业邦经授权发布。2025年12月19日,上海淮海中路尚贤坊,瑞典户外品牌Haglöfs(中文名:火柴棍)在此开了首家VASA概念店,面积达698平方米,门店内陈列超250个SKU,销售冲锋衣、软壳裤、登山包、羽绒服等全品类户外产品。这座三层品牌概念店,是火柴棍重返中国市场的重要落点,也是火柴棍在中国市场开出的第21...

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