2025年演出市场观察:从616亿元票房到1:6.85消费带动,演艺经济“乘数效应”重构文旅消费版图

华夏时报网
Jan 15

2025年全国演出市场在消费复苏与文旅融合的双重驱动下,交出亮眼成绩单。日前,中国演出行业协会数据显示,2025年全国营业性演出场次达64.04万场,同比增长6.58%;票房收入616.55亿元,同比增长6.39%;观众人次1.94亿,同比增长4.22%。  “为一场演出,赴一座城”成为新的消费风尚,2025年的中国演出市场正展现出远超舞台本身的经济能量。数据显示,大型演出对其他消费的平均带动系数...

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