铜价飙升逼退价格战,空调行业转身“保利求生”

新京报
Jan 14

当铜价一路高歌,成为悬在空调行业头顶的“达摩克利斯之剑”,一场关于生存与利润的静默战争已然打响。曾经为争夺市场而杀至千元的价格战火渐熄,多家企业悄然提价、收缩补贴,行业正从“以价换量”转向“保利求生”。与此同时,“铝代铜”的技术路径成为部分企业的救命稻草,也引发了巨头与追随者的路线分野。在原材料成本高压下,市场集中度不断提升,一面是头部品牌多线出击,另一面是中小品牌在夹缝中求生,2026年行业正在...

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