农历马年未到,一场由“情绪价值”驱动的生肖风潮已提前占领消费市场。近日,一匹因生产线失误而嘴角下垂的“哭哭马”意外成为开年“黑马”。这只原本的瑕疵品以其委屈巴巴的表情迅速横扫社交媒体,被网友戏称为“不要不开心马”,引爆抢购热潮。淘宝数据显示,“哭哭马”走红的48小时,超过10万人搜索,销售超2万件。“哭哭马”的走红并非孤例,天猫年货节最新消费数据显示,马年衍生品审美正发生变化:相比传统的“龙马精神...
Source Link农历马年未到,一场由“情绪价值”驱动的生肖风潮已提前占领消费市场。近日,一匹因生产线失误而嘴角下垂的“哭哭马”意外成为开年“黑马”。这只原本的瑕疵品以其委屈巴巴的表情迅速横扫社交媒体,被网友戏称为“不要不开心马”,引爆抢购热潮。淘宝数据显示,“哭哭马”走红的48小时,超过10万人搜索,销售超2万件。“哭哭马”的走红并非孤例,天猫年货节最新消费数据显示,马年衍生品审美正发生变化:相比传统的“龙马精神...
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