卖不掉的包袱,Costa的一张好牌是如何打烂的?

锐艺商业品牌观察
Jan 14

食之无味弃之可惜,这就是如今的costa!2025年8月,可口可乐公司正在考虑出售旗下的Costa咖啡业务,这一消息在全球咖啡市场掀起了不小的波澜。据报道,可口可乐已聘请投行Lazard评估出售Costa咖啡的可能性,当时的标价可能仅为20亿英镑,几乎是可口可乐2018年出价39亿英镑的一半。然而短短五个月后,2026年1月14日,消息传来,可口可乐已放弃出售Costa Coffee的计划,原因是...

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