Disney and OpenAI Announce Landmark Character Integration Agreement

Reuters

Jan 16

Disney and OpenAI Announce Landmark Character Integration Agreement

The Walt Disney Company has announced a significant collaboration with the LEGO Group, expanding their longstanding partnership to introduce new innovations that blend storytelling and technology. Through initiatives like LEGO Smart Play, fans will be able to interact with legendary Disney and Star Wars stories and characters in entirely new ways, both at home and through immersive experiences. Disney highlighted this partnership at CES 2026, emphasizing how collaborations with brands like LEGO help extend the magic of Disney’s worlds, from playful miniature universes to large-scale themed environments.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Walt Disney Company published the original content used to generate this news brief on January 15, 2026, and is solely responsible for the information contained therein.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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Through initiatives like LEGO Smart Play, fans will be able to interact with legendary Disney and Star Wars stories and characters in entirely new ways, both at home and through immersive experiences. Disney highlighted this partnership at CES 2026, emphasizing how collaborations with brands like LEGO help extend the magic of Disney’s worlds, from playful miniature universes to large-scale themed environments.\n      \n\n\nDisclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Walt Disney Company published the original content used to generate this news brief on January 15, 2026, and is solely responsible for the information contained therein.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"corporation","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}