白云山光华:“千年小柴胡”的跨界与跨越

经济参考报
Jan 14

近200名嘉宾都自发拿着一款名叫“光华小仲景”的小玩偶,兴致勃勃地参加合影——这一幕,和中药国企的“体制内”“传统”等元素似乎并“不搭”,但确实出现在了中药国企主办的活动上。  1月10日下午,中医药领域唯一“世界500强”企业——广药集团旗下有百年历史的白云山光华制药,在广州举办了2026年战略发布暨客户洽谈会。这既是光华制药在去年营销体制重构后首次举办的客户洽谈会,也是2025年核心单品小柴胡...

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