2025年，乳企业绩普遍承压，液体乳业务增长失速，行业步入以“结构性分化”为标志的存量竞争新阶段。市场波动下，乳业市场迎来变局之年。一方面，传统液态奶因消费场景变迁而持续收缩，激烈的价格战成为企业短期的生存法则；另一方面，以高端奶粉、低温鲜奶及全生命周期营养品为代表的高价值赛道迅速崛起，并形成了新的增长曲线。企业的竞争维度已从过往简单的规模与价格比拼，全面升维至对技术、供应链与品牌价值的系统性较量...
Source Link2025年，乳企业绩普遍承压，液体乳业务增长失速，行业步入以“结构性分化”为标志的存量竞争新阶段。市场波动下，乳业市场迎来变局之年。一方面，传统液态奶因消费场景变迁而持续收缩，激烈的价格战成为企业短期的生存法则；另一方面，以高端奶粉、低温鲜奶及全生命周期营养品为代表的高价值赛道迅速崛起，并形成了新的增长曲线。企业的竞争维度已从过往简单的规模与价格比拼，全面升维至对技术、供应链与品牌价值的系统性较量...
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