家居巨头杀入汽车圈,为渠道跨界找到新解法

汽车资讯网
Jan 12

近日,全球家居巨头宜家宣布关闭中国7家门店的消息,为当下承压的家居行业再添一抹焦虑。这一战略收缩背后,是房地产下行导致的需求收缩、线上渠道挤压线下生存空间、消费习惯迭代带来的业态冲击,几乎所有家居企业都在面临的行业阵痛,正倒逼从业者做出选择:是收缩战线坚守存量,还是主动破局寻找增量?同样身处家居行业的周期浪潮中,中国本土龙头红星美凯龙给出了截然不同的答案:它没有选择瘦身,反而凭借其丰富的场地优势,...

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